Location: India (In-House)
Reporting to: SME Sales Lead (UK) / SME Sales Shift Lead
Working Hours / Shift Timings : US-Canada ( Shift 07:30 PM IST to 04:30 AM IST ) / AU/NZ ( Shift 05:00 AM IST to 02:00 PM IST )
Tools Used: Zendesk (calls, tickets), Calendly, BIN HAR & ENTERPRISE Platform

About BIN HAR & ENTERPRISE

BIN HAR & ENTERPRISE is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription based pricing.

As a profitable, PE backed scale up (EMK Capital), BIN HAR & ENTERPRISE offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

About BIN HAR & ENTERPRISE India

BIN HAR & ENTERPRISE India is the largest operation of BIN HAR & ENTERPRISE outside the UK, with more than 50 staff members. BIN HAR & ENTERPRISE India started operations in December 2022 and currently manages Marketing and Sales functions for India, South Africa and Singapore. In addition, there is also customer support team that provides support to India and Global operations.

Role Overview

The SME Sales Executive is a front-line sales role responsible for engaging small and medium-sized businesses (SMEs) who have shown interest in BIN HAR & ENTERPRISE’s platform. This role combines outbound cold calling, live selling and activation, and onboarding conversations to help sellers start winning work through BIN HAR & ENTERPRISE.

Sales Executives will speak to business owners across global English-speaking markets, build trust quickly, clearly explain BIN HAR & ENTERPRISE’s value, and guide sellers toward either booking an onboarding session or activating directly on the call.

This role requires confidence on the phone, strong communication skills, resilience, and the ability to follow structured sales processes while delivering a high-quality seller experience.

Key Responsibilities

Outbound Sales & Cold Calling

·       Make high-volume outbound calls to sellers using Zendesk

·       Engage new and lapsed sellers through structured cold-calling frameworks

·       Confidently explain BIN HAR & ENTERPRISE’s value proposition (for both lead-gen and marketplace model)

·       Handle common objections and move conversations forward.

·       Determine whether the best next step is:

o   Booking an onboarding meeting, or

o   Activating and selling on the call

Meeting Booking & Scheduling

·       Book onboarding or follow-up meetings using Calendly.

·       Guide sellers through availability using simple, conversational questions:

o   “Which day works best for you?”

o   “Morning or afternoon?”

·       Confirm meeting details clearly and professionally.

·       Send follow-up emails with Calendly links when sellers cannot commit immediately.

Live Selling & Seller Activation

·       Activate sellers directly on a call or during pre-booked activation calls.

·       Explain pricing, credits, lead flow, and value clearly and confidently.

·       Help sellers select the right categories, locations, and lead settings.

·       Ensure sellers understand best practices before purchasing leads.

·       Maintain compliance with approved scripts, pricing, and offers.

Onboarding Calls

·       Conduct onboarding calls with sellers who have already booked meetings.

·       Walk sellers through:

o   Activation and start pack options (if required)

o   Profile setup

o   Lead settings and filters

o   Buying and responding to leads

o   Best practices to maximise conversion

·       Answer questions and remove friction during early platform usage.

·       Deliver a positive, consultative seller experience.

Systems, Process & Data Accuracy

·       Accurately log all call outcomes, notes, and actions in Zendesk.

·       Use correct dispositions for unanswered calls, voicemails, callbacks, and meetings booked.

·       Follow outbound cadence rules (call attempts, voicemail, email follow-ups).

·       Adhere to compliance, quality, and communication standards.

Key Skills & Experience

·       1–3 years’ experience in outbound sales, inside sales or customer support.

·       Comfortable making cold calls to business owners and decision-makers.

·       Clear, neutral, and confident spoken English suitable for global markets.

·       Strong objection-handling and conversational selling skills.

·       Ability to follow structured scripts while sounding natural and authentic.

·       Comfortable using CRM or ticketing tools (Zendesk experience is a plus).

·       Resilient, target-driven, and comfortable handling rejection.

·       Willingness to work aligned to US/UK business hours.

Perks and Benefits

·       Flexible working policy with India office located in CBD Bangalore

·       Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life

·       Personal annual L&D Budgets to spend on your development

·       Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes

·       Fully stocked snacks in pantry, Quarterly All-site Socials

·       Being at the forefront of an industry with new and exciting problems to solve

Interview Process

·       Screening with Talent Partner

·       1st Stage - Interview with Hiring Manager (30 mins)

·       2nd Stage - Technical Task & Interview (60 mins)

·       3rd Stage - Values interview (30 mins)

Diversity Statement

At BIN HAR & ENTERPRISE, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.